$15,000+
Donated to Youth Initiatives
200+
Athletes Impacted
8
Years in Business
BTB, Be The Best, is a high-performance and mentorship platform built by pro soccer player Chris Mueller to help athletes take ownership of their development and rise above the noise.
Through elite course training, performance guides, and live mentorship, BTB equips players with the habits, mindset, and tools it takes to stand out, on the field and in life. Whether you’re a player, parent, coach, donor, or brand partner, BTB is built to serve those willing to do the work and bet on themselves.
About
as seen in
Chris Mueller is a professional soccer player, husband, father, and the founder of BTB. After years of being doubted, passed over, and underestimated, he carved his own path from unranked recruit to MLS standout and U.S. Men's National Team player, through relentless discipline and self-belief. BTB was born from that journey. Chris built this platform to give players the structure, tools, and mindset he wished he had coming up. His mission is simple: to help athletes become undeniable by doing the daily work it takes to lead with excellence, on and off the field.
Whether he's training the next generation, speaking to teams and families, or giving back through the BTB Legacy Foundation, Chris is driven by purpose, not hype. This isn’t just about soccer. It’s about life. And it’s personal.
Our Founder
MEET CHRIS
BTB is built for the ones chasing more.
YOUNG athletes
Want to get recruited, stand out, and play at the next level.
parents & families
Looking for real structure, mentorship, and peace of mind.
coaches & Clubs
Want to level up player development, without burnout.
Donors & organizations
Looking to invest in legacy, character, and impact.
who we serve
daily discipline
We give players the frameworks, protocols, and mindset strategies to stay consistent, day in and day out. No fluff. Just fire.
coach-backed strategy
From highlight tapes to school outreach and real interviews with D1 coaches, we show athletes exactly what recruiters are looking for.
mental edge
True confidence comes from doing the work. BTB develops players who are mentally unshakeable, prepared, and ready to perform.
why btb works
We don’t just talk about it. We live it, and we give players the system to rise.
BTB isn’t just about training athletes, it’s about creating access, education, and opportunity. Through the BTB Legacy Foundation, all profits from every book purchase helps fund local literacy initiatives. We're investing in the kind of impact that lasts for generations.
beyond the field
Every book sale supports our greater mission.
