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At BTB, we believe in the power of becoming the best version of yourself. Led by professional soccer star Chris Mueller, we're more than just a brand; we're a lifestyle. Embracing the spirit of dedication, perseverance, and growth, we seek to inspire young athletes and ambitious individuals to rise above challenges and carve their path towards the success they desire.

ready to level up?

Learn how to refine your mindset, adopt new habits, and collide your long-term vision with your actual reality.

bet on yourself

A conversation style podcast packed with actionable step-by-step tips to help you redefine success and chase bolder dreams.

the btb podcast

chris mueller

I use to think I had to overcome unbeatable odds, obstacles and adversity in order to be successful, but then I realized i just had to overcome myself...

Meet an MLS soccer luminary, a collegiate champion turned international professional, and a guiding light in personal development.

Chris, a record-breaking, two time All-American from the University of Wisconsin-Madison, is not only an MLS standout but also a mentor who's shaping lives through his books, podcast and lifestyle.

Meet Chris

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RECENT projects

Embrace the BTB lifestyle and join a community of others who are passionate and committed to continual growth and excellence. Surround yourself with like-minded individuals, engage in thought-provoking discussions, and embark on a transformative journey with us.


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Embrace the BTB lifestyle and join a community of others who are passionate and committed to continual growth and excellence. Surround yourself with like-minded individuals, engage in thought-provoking discussions, and embark on a transformative journey with us.


join the elite

Thank you for subscribing!